- ◆WordPress & Elementor
- ◆WooCommerce
- ◆Custom Post Types & Taxonomies
- ◆Custom PHP Theme Development
- ◆HTML, CSS / BEM, JavaScript
- ◆GSAP Animations
- ◆API Integrations
- ◆Headless WordPress / Next.js
- ◆Mobile-first & Responsive Design
- ◆Yoast SEO (Technical & On-Page)
- ◆Lovable (AI App Builder)
- ◆Bubble.io (Production Apps)
- ◆FlutterFlow (Active Learning)
- ◆Complex Form Logic
- ◆LMS Integration
- ◆User Flow & Engagement Design
- ◆Workout & Analytics Features
- ◆Project Management
- ◆Team Leadership & Code Review
- ◆Client Communication
- ◆Technical Documentation (SOPs)
- ◆Maintenance & Support Plans
- ◆Workflow Automation
- ◆Brand & Visual Identity
- ◆UX/UI Planning & Wireframing
Six-year career in clinical laboratory science across Immunology and Molecular departments. Operated high-complexity analysers including Abbott Alinity, Roche 6800, GeneXpert, and BDMax. Assisted with the Meditech Expanse system upgrade in 2020.
Immunology · Molecular · ITSelf-taught WordPress from the ground up and started taking on real clients a full year before joining an agency. Delivered projects in IT, NGO, consulting, and corporate sectors.
WordPress · Freelance · Self-taughtJoined as intern designer handling small website designs and QA. The turning point came with Fedhealth — one of South Africa's largest medical aid schemes — which I solo-developed and which established my reputation at the agency.
Agency · WordPress · ElementorPromoted to project management and team leadership. Led teams through complex builds, code reviews, version control, and production migrations across the full client portfolio.
Team Lead · Project ManagementCo-founded a specialist online wellness counselling practice and built NoteWell — an AI-powered practice management SaaS for therapists with voice transcription and POPIA-compliant security. Reached 30 beta users.
SaaS · AI · Co-FounderOpen to freelance, contract, and full-time roles with agencies or product teams that value craft, initiative, and end-to-end ownership.
Open to opportunitiesFull website build and 2026 brand refresh for one of South Africa's largest medical aid schemes.
- —Solo-developed the original build — establishing my profile at Monkey & River
- —Led a team of three developers through a complex 30GB+ site migration
- —Brand refresh aligned with Fedhealth's updated 2026 visual identity
AI-powered practice management SaaS for South African therapists.
- —Voice transcription and smart AI-generated session notes
- —POPIA-compliant security and data handling
- —Built with Lovable · Currently in beta with 30 users
Custom WordPress LMS theme built entirely from scratch — no page builder, no plugins.
- —GSAP animations, AJAX filtering, and custom CPTs throughout
- —Zero plugin dependencies for core LMS functionality
- —AI-assisted development from architecture to delivery
Full brand, website, and booking platform for an online wellness counselling practice.
- —WooCommerce, Payfast, and Google Calendar integration
- —Built brand identity, booking flow, and pricing system from scratch
- —Developed educational content and Instagram growth strategy
Modern redesign for a South African telecom innovator.
- —Custom intelligent form routes users to their ideal product
- —Generates qualified leads through smart conditional logic
- —GSAP animations and performance-optimised build
Unified digital presence for a multi-company South African group spanning boutique hotels, game reserves, farm stalls, KFC franchises, and an online store.
- —Custom WooCommerce build with multi-site architecture
- —Complex custom forms and cross-entity navigation
- —Consistent brand identity across seven business entities