What was built.
The problem.
Datafree operates in a technically complex space, offering a range of specialised data-free products that can be difficult to communicate clearly to a broad audience. Their existing website no longer reflected the quality or ambition of the business, and migrating its content while simultaneously reimagining the experience meant getting up to speed quickly on a product offering that required careful understanding before a single element could be designed or built.
How it was solved.
Working through Monkey and River, I led the redevelopment of the Datafree website on WordPress and Elementor, delivering a modern design with a strong focus on microinteractions and fluid animations that bring the product experience to life. A custom intelligent form was developed as a core feature — guiding users through a short set of questions and, on completion, generating a qualified lead for the Datafree team while simultaneously directing the user to the product best suited to their needs. Content was carefully migrated from the old site with full design accuracy, achieving a 99% match to the provided specifications throughout.
What it achieved.
The redesigned Datafree website delivers a faster, more polished experience that finally matches the sophistication of their product offering. Improved page speed and SEO performance give the business a stronger foundation online, and the intelligent form has streamlined both lead generation and product discovery — leaving the client with a website that works as hard as their technology does.
Built by
Matthew Proudfoot
WordPress Developer and Conductor at Monkey & River, based in Cape Town, South Africa. He builds websites, and leads development teams.
